What is the Cup of Excellence (CoE) is a common question that we get asked all the time from our customers. People want to know, why we care about the CoE. Why do we support it? Well it is very easy. It matches perfectly to our philosophy, to our values and to our vision and mission.
So what is the Cup of Excellence?
The Cup of Excellence is a yearly competition that is held in various countries around the world to find and award the best coffees produced in those countries. It is organized by a non profit organization called the Alliance for Coffee Excellence and started in 1999 with the first competition in Brazil.